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Strategic communication has been a hotly debated topic over the last decade. What is it? Who is in charge? How do you measure its impact? What is the role of the military commander? Can strategic communication help accomplish operational objectives? Over the past decade military leaders such as Admirals Mullen and Stavridis and Generals Mattis and McChrystal have urged military professionals to better understand the challenges of conducting operations in the contemporary information environment so that they can set conditions for success. This article provides recommendations for Joint Force Maritime Component Commander (JFMCC) and the supporting Maritime Operations Center (MOC) staff to consider as they grapple with strategic communication issues.