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Over the last four years the MOC Training Team 1 (MOC TT) observed knowledge and information management (K/IM) shortfalls at every MOC during both “real-world” operations as well as exercises. These shortfalls, which negatively impacted decision making at various levels within the MOC, included issues such as incomplete information sharing, ineffective collaboration, and inadequate battle rhythm development. However, while MOC warfighters almost always concurred with MOC Training Team findings and readily acknowledged their detrimental impact, they rarely viewed identified deficiencies as theirs to remedy! This article provides insight into what K/IM is, why it is important, who is responsible for it, and strategies to mitigate the inherent challenges to establishing effective K/IM at the maritime Operational Level of War (OLW).